#01 – It’s Time For a Revenue Revolution!
It’s Time For a Revenue Revolution!
For much of the past two decades, cargo and freight transport has been characterized by terrible economics. The pandemic brought a huge boost to demand, but also enormous operational disruption. Obviously, the industry’s current model is need of change – and we know the record rates of the past two years won’t last forever.
Through this lens, host Judson Rollins shares how forty years of innovation from the passenger airline industry can be applied to air, sea, road, and rail carriers today. He identifies key short- and intermediate-term opportunities for revenue improvement and how leading carriers like Maersk are already pointing the way to commercial modernization.
What You Will Learn in This Episode
- Why your freight transport business needs to change immediately
- The benefits of maximizing your revenue per customer and capacity unit
- How to leverage customer-focused pricing to maximize profitability and customer satisfaction
- Why you should start selling value-added services alongside basic transport
- How innovative carriers are pushing the envelope in service offerings and customer segmentation
Money Quotes
- “Tech-enabled freight brokers like Convoy and Arrive Logistics … can maximize your fleet utilization … but at rock-bottom yields as drivers compete in a reverse auction.” [2:56 – 3:27]
- “Having short-term availability and reliable on-time performance are advantages for which shippers will pay a premium!” [5:17 – 5:23 ]